A sustainable infrastructure is key to your long term success. I'm a progressive thinker who asks tough questions so we can find how companies can best structure in-house teams and studios for people. This leads to a stability that meets value-driven goals and lower turnover as well as more productivity - without sacrificing the mental health of creative workers. Together, we will identify your gaps, talk to your teams, do process mappings, co-create on best practices, and build a code of ethics to help you be more efficient AND feel good.
Community-building brand strategy is my style. An integrated approach to your brand, comms, and marketing strategies across channels optimizes your purpose and brand values necessary for building a business for good. Planning ahead with the end in site is my specialty and I want your brand to be based on people, planet, and profit for sustainable based practices that you can use to get your company on track, and keep it on track with the future in mind. I want your audience to not only connect with your business, but to believe in it.
Getting a Master of Science after already having been a professional in developing systems is no joke. Pair that with being an experienced journalist and media maker means you're in great hands for developing plans for tomorrow. Research is the name of the game and being a business for good means we use fact-based content that offers meaning and value to your audience. We start with an audit of what you have, we determine your goals and co-create on a work back with them top of mind.