Brand_Image04

Art Direction of logo & original photography for B2B beauty company.

CLIENT

Orden Beauty

LOCATION

Seattle, WA

PROJECT

Logo & visual assets for Orden Beauty

ROLE

Art Director: Christine Taylor

Challenge

Create an artful wabi-sabi vibe for beauty and skincare distributer brand for B2B branding that portrays creativity, handmade, organic, and honesty with style.

Insights

The beauty industry is in transition with most innovation in branding coming from the grassroots efforts of small skincare lines.

Solution

Art Direct imagery that represents the beautiful flaws of hand applications through conveying a conceptual correlation between the process of fine painting and skincare application using makeup as a material. We seek to show makeup as a tool that is essential to self-expression and elevate our unique point-of-view.